M&M's announced that the brand has a global commitment to inclusion and belonging. Perhaps it is time to pause and reflect on this movement of publicizing virtue. This article investigates 5 questions CEOs should be asking of the marketers.
Why M&M's Shift In Purpose Should Cause CEOs To Ask Their Marketers 5 Critical Questions
Forbes - 22 Jan 2022 03:52
M&M's announced that the brand has a global commitment to inclusion and belonging. Perhaps it is time to pause and reflect on this movement of publicizing virtue. This article investigates 5 questions CEOs should be asking of the marketers.
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